Privacy Policy
Last updated October 31, 2026.
This privacy policy explains what Twelve Bath LLC (“Twelve Bath”, “we”) collects through twelvebath.com and through the tools we use to run our own social media accounts, and what we do with it. Questions: hello@twelvebath.com.
What we collect
When you join the waitlist we store your email address, the scent you picked (if any), which page or ad brought you here, your country (from your connection), and the time you signed up.
What we use it for
To email you about the launch of Twelve Bath and the founding price, and to learn which messages and scents people respond to. We don't sell or share your email.
Who stores it
Signups are stored privately with our hosting provider, Vercel. Waitlist emails are sent through Kit, our email provider. They process the data only to provide those services to us.
Analytics
We count visits with Vercel Web Analytics, which doesn't use cookies, and with Google Analytics, which sets its own cookies to tell visits apart. If we run ads, the ad platforms (Meta, TikTok) may set their own cookies to measure them.
Our social media scheduling tool
We publish posts to our own Instagram, TikTok and Pinterest accounts with an internal scheduling tool that runs on our own computer. Only Twelve Bath LLC uses it, and it connects only to accounts we own.
On Pinterest, the tool uses the Pinterest API to read our own account name, our boards (to choose where each Pin goes) and the statistics of our own Pins (impressions, saves and clicks), and to create Pins on our own boards. On Instagram and TikTok it reads our own account details and post statistics, and publishes our posts.
The tool does not collect, store or share any information about other people, including those who see, save or follow our posts. The access tokens and statistics it receives are stored only on our own computer, are never sold or shared, and are deleted when we disconnect an account. You can learn more in Pinterest's privacy policy.
How long we keep it
We keep waitlist details until you unsubscribe or ask us to delete them, or until we stop running the waitlist.
Your choices
Every email has an unsubscribe link. To see or delete your details, reply to any of our emails or write to hello@twelvebath.com.
Changes
If we change this policy, we'll update the date at the top of this page.